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API: MUSIC ART CULTURE & RESISTANCE

Tuesday, January 11, 2005

AFRO/ASIA: REVOLUTIONARY POLITICAL CULTURAL CONNECTIONS BETWEEN AFRICAN AND ASIAN-AMERICANS (to be published by Duke University Press)

excerpt from AFRO/ASIA: REVOLUTIONARY POLITICAL CULTURAL CONNECTIONS BETWEEN AFRICAN AND ASIAN-AMERICANS (to be published by Duke University Press) co-edited by Fred Ho and Bill V. Mullen, re: ganguro sub-culture:

A complication to black facing is now rampant in Japan with the ganguro sub-culture of Japanese teenage girls wearing cornrows, adorning themselves in bling-bling ostentatious jewelry and mimicking black hip hop stars such as Missy Elliott and Lil' Kim. The exportation of hip hop is the Yankee-ification of black American culture as commodity spectacle, a case of race without the resistance, a fashion, a posture of hipness and coolness without the substance of struggle and self-respect. Black facing not done by whites but by yellows. Though, in the analysis of the money trail, certainly white dominated corporations (from merchandisers to Madison Avenue marketers), with residuals paid to certain black individual celebrities, are the primary profiteers. Individual black success stories who pimp and push stereotype portrayals are rarely condemned, but more commonly lauded and promoted by mainstream African American media (from Jet to Ebony to Vibe, BET, etc.). Rarely are such celebrities criticized for their low or lack of social consciousness, for their subservience to corporate interests, and for their nauseous super-patriotism. The era of a superstar black athlete such as Muhammad Ali refusing to join the U.S. military for both personal religious beliefs as well as political principle (“No Vietcong ever called me nigger”is pass) Individual black superstar athletes lucratively benefit from endorsement deals with athletic shoe companies with sweatshops in the Pacific Rim.

this is related to this.

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